In online network marketing, up front product sales or affiliate commissions are considered the front end of your business. The front end is where you offer incredible value and build lasting relationships you can later leverage into your MLM opportunity. Any duplication you get from recruiting new reps into your primary opportunity is called the back end of your business. The back end of your business is where real wealth is created. The true entrepreneurs know that duplication is the key to lasting wealth. The great steel magnate Andrew Carnegie once said, “I had rather have 1% of 100 people’s efforts than 100% of my own.” Andrew Carnegie was once the richest man in the world.
John Doe restaurant owner has a good thing going. He has a great product, great service and he is packing them in every single day and night. But he is also dog tired because he is the cook, the manager, the book keeper, etc. He knows that without him physically working in the business, the business would die. This single store is the restaurant owners front end. He has laid the foundation, developed the reputation and build relationships in the form of repeat customers. So he starts thinking of franchising his business model because he knows that true wealth only comes from duplication.
The purpose of this article and the reason I framed it this way is to hopefully get you thinking like a business owner. You may have heard it before but it bares repeating, you must treat this as a business and not a hobby or you are destined to defeat before you even get started.
As an online network marketer, you have your blog (your store front). On your blog you are offering incredible value. You are building relationships. People start to trust in you and start buying the products you endorse (front end). Just like the restaurant owner, you are building relationships (repeat customers). You are giving people what they want and offering incredible service in the process.
As an online network marketing entrepreneur you want to franchise (duplicate) what you are doing just like the restaurant owner. You start to leverage those rock solid relationships into new reps who then will duplicate the process over and over (back end).
Once again its a business just like the restaurant owner, just like corporate America. Luckily we are living in an age where technology can speed up the process and we can grow our wealth faster than ever before. If you treat it like a business you will be wealthy beyond your wildest dreams.